1) What was the general theme or argument of the book? In the book it talks about the Dual Process theory, which contains the two systems. Most of the book talks about the mistakes that the fast, intuitive, implicit, subconscious process makes (1st system). Apparently it gets worse when it involves logic or probability.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
It was really interesting reading this book and learning how people think. Kahneman’s research on loss aversion I feel could help us understand what people are thinking when they come by your product or idea. Like apparently people have tend to ask harder questions then easier questions. Reading this books helps you understand how people think and what you can do to attract them to your product better.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise I would create is for us to go out and come up with a series of question one is the simple question and the other is the harder version and ask several people which question they would ask somebody.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The whole book was pretty much an ‘aha’ moment. I have taken a few psychology classes but I don’t remember learning about any of this stuff. The most interesting part was learning about the two systems and all the different experiments.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
It was really interesting reading this book and learning how people think. Kahneman’s research on loss aversion I feel could help us understand what people are thinking when they come by your product or idea. Like apparently people have tend to ask harder questions then easier questions. Reading this books helps you understand how people think and what you can do to attract them to your product better.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise I would create is for us to go out and come up with a series of question one is the simple question and the other is the harder version and ask several people which question they would ask somebody.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The whole book was pretty much an ‘aha’ moment. I have taken a few psychology classes but I don’t remember learning about any of this stuff. The most interesting part was learning about the two systems and all the different experiments.
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