The book I chose is The Long Tail by Chris Anderson. I chose this book because I thought his theory of the long tail was super interesting. Basically the theory of the Long Tail says that our current culture and economy is moving away from the really in stuff ( or the head of the demand) and moving towards a the little fads in the tail. Anderson argues that products and business's that are not as popular can come together and build a better market share than bigger companies. The long tail anderson gives examples of Amazon, Apple and Yahoo!. Those business use the long rail startegy. I never really thought about how different business collectively getting together can be a much stronger business but I always heard about business's collabertating together to stop being competitive. I loved reading this book and learning something new! I suggest everybody read this if they are serious in the entrepreneur business.
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