My Unfair Advantage

10 Resources:

1. Determination

    

• Valuable -  I believe the  people that succed the most are the ones that have a strong drive to make there product great!
• Rare - Not many people have the drive of wanting something so much to go out there and get it.
• Inimitable - Determination is something that is something that is something that cannot be repeated in another person or product.
• Non-Substitutable - Determination is unique to one person the way one person may be determines may not always be the same way as another persons determination.

2. Clientele 

• Valuable- Without the right clientele the product will never be worth as much.
• Rare - My clientele is rare because they will spend the money on a product that does a job that gives them more time out on the water. 
• Inimitable - This clientele is unique people who love to fish and be on the water are comppletely different people and cannot be repeated by anyone else.
• Non-Subsititutable- You cannot switch out my clientele for any other clientele because they would not find the product as valuable.

3. Customer-service

• Valuable- having great customer service means that my customers will be more inclined to buy my product.
• Rare- Not many people have great customer service especially when it comes to marine instruments.
• Inimitable- You cannot copy or substituye great customer service.
• Non-substitutable- You cannot substitute having great customer service people find it more enjoyable to buy someone they get along with and trusts products.

4. I have many experts that are friends to help me

• Valuable- These experts know what to do to enhance and better sell my product
• Rare- not many people have the friends that can help them just by giving them tips because they are the tupe of customer I would be selling to.
• Inimitable- You really cannot find experts like this first hand experts that know what to do to help better your product.
• Non-substitutable- It is impossible to replace the experts I have for my product.

5. I have knowledge of my product

• Valuable- this is valuable because people who do not have knowledge of there product usually do not know how to make it better or sell it better.
• Rare- many people just let other people deal with there product and they just come up with the idea but I will know how its built and how to use it and how to fix it.
• Inimitable- You cannot copy intelligence of one certain product unless you know it inside and out.
• Non- Substitutable- you cannot interchange knowledge of one product to another.

6.  Stamina

• Valuable- If at first you fail try and try again. I will be motivated to work as hard as I have to to make the product the best and most wanted product of its tupe.
• Rare- Many people give up after seeing they are not doing well.
• Inimitable- If you do not have satina you cannot just get it out of no where.
• Non- subsitutable- if you do not have stamina it cannot be replaced with just anything.

7. I am super kind

• Valuable-Some people may not thinking being kind in a business is a good thing but  I think just the opposite I feel if people see kindness and that you care they will spend the money for your product.
• Rare- Not many people in business think kindness is a plus but they do not realize how much of an influence it is.
• Inimitable- You cannot replace or copy kindness.
• Non-subsitutable- Kindness is something that you cannot substitute.

8. I have personal knowledge about my product and what it would be used for.

• Valuable- Having knowledge about your product is very helpful you know what to add and what to change about it to make it better.
• Rare- Not many people know personally how to make there product better I go fishing and diving a lot so I know what people want and do not want with my product.
• Inimitable- People will not have the same knowledge of your product as you do.
• Non-subsitutable- as I stated earlier people will not have the same knowledge of your own product as yourself.

9. My product could help make fishermans days easier and make them more money

•  Valuable- For a fisherman the extra 30min to an hour it takes to dock the boat means alto they can catch a lot more fish and make a lot more money.
• Rare- Not many people know what this means for fisherman but since I know a lot personally and fish a lot my self  I know about it.
• Inimitable- Knowing how it can help fisherman is something that cannot be known by everybody.
• Non-substitutable- Having this knowledge cannot be substituted by anything thats not specific.

10. Although my product main customers will be fisherman people who are on the water a lot that are not fisherman could find a use for this as well.

• Valuable- This is valuable because I will have my stable customers who are fisherman and then I will also get a variety of customers who would also enjoy my product.
• Rare- To have a loyal group of customers is great but to have both local and a variety helps my business a lot.
• Inimitable- You cannot substitute these customers with any other customers.
• Non- Substitutable- As I stated earlier you cannot substitute these customers with any other customers.

I believe that most valuable resource is my stamina. I feel like when most people get knocked down they are always to scared to get back up but I am not afraid and I will get back up. I not only will get back up but will try harder and I feel if you keep trying you have to succeed.